The Catholic Herald

Client

The Catholic Herald

Type

Publisher

Location

Global

Introduction

Founded in 1888, The Catholic Herald has long been one of the pillars of Catholic journalism in Britain. As it set out to become a truly orthodox transatlantic publication, we embedded ourselves within its team to lead a comprehensive rebrand and its expansion into the United States, rebuilding every channel through which readers meet The Catholic Herald, from print and podcasts to a new website.

Across the Atlantic

Winning American readers took more than a change of address. We built a new website around a high-converting paywall, drove readers to it with paid campaigns across Meta and Google, and launched three podcast series to keep them listening between editions.